Coupon Marketing

  -  Out-smart The Competition

By: Brian Puleo, CEO, Zibogo.com

It seems everyone in business is trying to figure out ways to keep their revenues up while at the same time trying to figure out ways to cut costs. Marketing, specifically direct marketing is one of the most expensive forms of mass media advertising behind radio and television. Some business owners believe they have no alternatives to get their offers in the hands of buyers and money in the bank. I'm here to tell you there are alternatives and it starts by giving the mailman much needed break!

Coupon websites that market directly to local users are an essential tool for business owners to find new customers. It's also a great way for people like you and me to find great savings. Whether the coupons are for restaurants, nail or hair salons or even to fix your car or get a smog test, the savings and discounts can be phenomenal. I've personally used coupons for pet products, carpet cleaning - even a plumber if you can believe that! The point I'm trying to make here is that bargains for local businesses are plentiful all over the internet, they can just be difficult to find sometimes.

When businesses can offer tremendous deals in one location and for a much cheaper price than direct mail marketing, the winner is the consumer. You see, if the merchant is saving money due to cheaper advertising costs, then the consumer may see better savings via the coupon offer. Let's put it another way - If I'm going to save hundreds or even thousands of dollars a month as a business owner - I'm going to pass that savings via greater discounts and offers to attract even more business to my door. The sweeter the deal - the greater the response! It's a natural relationship between coupon marketing and redemption by the consumer.

So what do I mean when I say "Out-smart the Competition?" What I'm saying is if every business who currently uses print advertising and direct mail to distribute their coupons converts to a web based online coupon source with national marketing power like www.Zibogo.com, then not only will the savings be significant for the business owner, they'll be smarter than their competition and the consumers will be knocking down their doors to get the fantastic savings. In an economic environment like we've experienced in 2008/09, it's not only the smart thing to do for your business, it helps invigorate spending while improving the local economy and the environment!

Brian Puleo is the CEO of www.Zibogo.com  - A national coupon website that brings local buyers together with local businesses. You may visit Zibogo.com and get a free account today!