Restaurant Marketing Ideas are only the Beginning

Increasing Frequency with the Latest Technology - VIP Voice Coupons

Sales Growth can happen three ways:
	New Customers
	Increase Ticket Average
	Increase Frequency of Customer (Retention)

Question:

How can you increase customer frequency?

Answer:

With a VIP Voice Coupon Campaign (Retention)

A Voice Coupon? What does Retention System do?
	For less than half the price of direct mail, you can get an immediate increase in revenue for your store.
	Retention is a service that will contact your customer database and offer them a VIP coupon to increase sales.
	Retention will offer the customer to press one and be immediately connected to the store.

A recent study on the use of Retention VIP Voice Coupons shows interesting results:

History & Failure in the POS System :

A number of pizza stores had an average of about 45,000 customers in their POS data base.

While the POS software had the ability to send out m ailers, less then 25% of the customers had complete data which leaves the mail in a dead file.

The kicker: Over 90% of the customers had current phone numbers.

How it Was Done:

Retention sorted the data to include only customers who had ordered in the previous 12 months (except those who ordered in the past month.

This showed 5,000 customer records per store.

A call was then generated using Retention system off site between 4:30 PM and 6:00 PM.

The automated script went something like this:

"THANKS FOR TAKING MY CALL, THIS IS ABC PIZZA CALLING. AS ONE OF OUR VALUED PREFERRED CUSTOMERS, I WOULD LIKE TO OFFER YOU, OUR VIP SPECIAL OF THE WEEK. ORDER ANY LARGE PIZZA WITH UP TO 3 TOPPINGS FOR $13.99 AND WE WILL GIVE YOU A SECOND LARGE ONE TOPPING PIZZA FOR FREE! ADD A TWO LITER BOTTLE OF SODA AND OUR FAMOUS BREAD STICKS FOR ONLY $5.99. THAT’S RIGHT.. JUST $19.98 COMPLETE. IF YOU WOULD LIKE TO ORDER NOW JUST PRESS ONE, WE WILL PUT YOU AT THE FRONT OF THE LINE. OR, IF YOU PREFER USE YOUR VIP NUMBER 4356 ANYTIME THIS WEEK TO RECEIVE YOUR ORDER. CALL US AT 235-6765 AND PROVIDE YOUR VIP NUMBER 4356. HOPE YOU ENJOY YOUR MEAL!" .

The Result :

Of those customers who answered the call, there was almost a 5% immediate response rate and up to 30% response total over the initial 7 days!

Click Here for a spreadsheet to evaluate your potential success.

Click Here

Review how you can create a successful VIP Voice Coupon Marketing Plan

Why you will appreciate Fidelity & Retention's VIP Voice Coupon for your business:
	There is no equipment to buy or install
	No monthly minimums
	You pay only for the calls completed
	A fraction of direct mail costs with over a 300% greater impact.
	Calls numbers in local delivery area
	Flexible campaign calling
	Manage “do not call” list
	Flexible to target specific database of choosing
	Different message option for live person or answering machine
	Option to call businesses for lunch
	Display caller ID info from the store
	Fidelity non disclosure on all database info
	Very simple to execute (can be executed in 7 to 10 business days)
	First year maintenance fee is waived.

Limited Time Special Offer: FREE Set-Up

The initial results are in.

5 store case study resulted in a $4k revenue increase per store in the first 10 days! + $20,000.00

With no up front expense.

This program really works!

Click Here to review how you can create a successful VIP Voice Coupon Marketing Plan.

Simple Steps for "VIP Voice Coupon" Campaign Success:

Step 1	Determine your financial goal.	Click Here for a useful tool
Step 2	Determine your target / purpose.	Click Here for a Checklist
Step 3	Schedule Dates / Times	Marketing Plan Calendar
Step 4	Sign up with Fidelity Communications	Service Agreement Here
Step 5	Select /Send Database from POS	What is Needed? Click Here
Step 6	Order or Record Voice Script	Sample Script Here
Step 7	Confirm plan - dates / script	Measure twice, cut once
Step 8	Acquire VIP supplies	Unique to your operation
Step 9	Communicate plan / Train the team	Click for a Manager Guide
Step 10	Set Up the POS system for offers	Unique to your operation
Step 11	Post staff job aides for support	Unique to your operation
Step 12	Execute the calls & VIP offer	Ensure adequate staff & products
Step 13	Analyze reports each day & week	Click & compare to plan
Step 14	Celebrate Success	Celebration Music Here

Call the toll free number and get started today!

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