Restaurant Marketing from Michael Hartzell

Thoughts to Remember:

No one Operation or Community is exactly the same. Adapt to the team and community.

A restaurant connects people. One which services the homes and businesses in your neighborhood, each one unique.

Don’t invent. Improve

Invention requires more testing and increases potential risks and your costs

Remember, this is a temporary offer, nothing is forever, even the very best offers get stale quickly.

If your operation has a great reputation... the response is great.

If your operation has a bad reputation... don't get your hopes up about getting the best response. It may take a little investment to overcome the history. It has been done before!

As you listen to YOUR customers when they respond, you will adjust the offer, and the message (Are you listening? Keep a log!)

Have a sense of urgency but patience is absolutely a virtue. It could take a couple weeks before you have a foundation of good info or maybe longer.

Once you have historical data, your purpose will expand and change. don't get stuck in a rut.

Determining in advance what your measures of success are can only improve your chances of hitting the target.

What will your purpose be? Does your offer and campaign help you achieve your purpose?

Are you ready to get started?

Click here and Print this page
Check off the top 3 targets
Consider which method would best match your target audience and purpose
Determine your budget
Calculate the expected ROI
- include time tables
Circle the launch date on a calendar
- Work backwards with all the necessary tasks / activities to ensure launch date
Consider contacting a professional to assist you with your campaign.
- A good consultant will save you time & money which allows their fee to be paid with the savings they bring you.

Need Assistance?

assistance

Feel free to call on me here:

877-759-6730

Someone is available to be your guide.

help@rejuvenateyourrestaurnant.com

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People Appreciation

◦	Recognition
◦	Restaurant with Heart & Soul
◦	Salty's Redondo Beach, WA
◦	Pizzaria Fondi Kent, WA
◦	Ristorante Isabella Covington, WA
◦	Norma's Kitchen Jantzen Beach, OR