Restaurant Marketing Ideas are only the Beginning

The Successful VIP Voice Coupon Marketing Campaign

In 7 to 10 Business Days, you can implement a Marketing Campaign that simply put: Rocks!

**VIP Voice Coupon Marketing is latest technology available to drive your business.**

Your Successful VIP Retention Campaign Plan & Checklist

The VIP Retention Campaign will work best when a ll aspects of marketing your business are considered.

Question:
What should the offer be for the VIP coupon?

Answer:
Your target and purpose becomes a foundation for your offer. What is your purpose?

What is your target & purpose?

(Check all that apply to your business)

	Higher ticket average
	Unbelievable offer to test the stores "local reputation"
	New product introduction
	New service introduction (new hours, new anything)
	Invite in customers from long, long ago
	Invite in customers from 30 days to 90 days ago
	Invite customers who are on your preferred list
	Holiday event (week-end or seasonal)
	Emergency Situations (heat, snow, water, electricity)
	Gather email addresses & join the Store Loyalty Club
	Happy birthday, happy anniversary, happy day
	Announcement of local community event & support
	Sponsor fundraisers
	Military Appreciation Day
	Teacher Appreciation Day
	Medical Services Appreciation Day
	Now open longer, for lunch, for...?
	Blow out competition... at any cost
	Survey, gather data
	Make noise, stir up a buzz & increase customer count
	__________________________________________
	__________________________________________

Is this your first Marketing Campaign using the

VIP Voice Coupon Retention Program?

Are you still gathering data?

Think you want to stir up a buzz?

First

Check off which areas are targeted for improvement on the list above.

Then

During the first weeks, make a more aggressive offer... your first campaign is a test. Entice and amaze the potential customers. Listen carefully to their response.

Always, Always

Measure, measure and measure... be prepared to adjust your offer. It can take time to order & schedule materials so planning ahead is essential.

Based on customer feedback, adjust the offer after a short time. (the time table considering adjustment is delicate. each scenario requires its own analysis)

(don’t forget to consider profit adjustments)

Thoughts to Remember:

No one operation or community is exactly the same. Adapt to the team and community.
A restaurant connects people. One which services the homes and businesses in your neighborhood, each one unique.
Don’t invent. Improve
Invention requires more testing and increases potential risks and your costs
Remember, this is a temporary offer, nothing is forever, even the very best offers get stale quickly.
If your operation has a great reputation... the response is great.
If your operation has a bad reputation... don't get your hopes up about getting the best response. It may take a little investment to overcome the history. It has been done before!
As you listen to YOUR customers when they respond, you will adjust the offer, and the message (Are you listening? Keep a log!)
Have a sense of urgency but patience is absolutely a virtue. It could take a couple weeks before you have a foundation of good info or maybe longer.
Once you have historical data, your purpose will expand and change. don't get stuck in a rut.
Determining in advance what your measures of success are can only improve your chances of hitting the target.
What will your purpose be? Does your offer and campaign help you achieve your purpose?

Need Assistance?

assistance

Someone is available to be your guide.

Are you ready to get started?

If you know the purpose, a recording can be created for you in a very short time.

With your database in hand from your POS, you can execute a HIGH IMPACT marketing campaign your competition will be jealous of.

Your VIP Retention Campaign will be creating sales for you within only 7 business days.

Are you ready to get started?

But only if you call (toll free).

877-759-6730

michael.hartzell@rejuvenateyourrestaurant.com

Click here and Print this page
Check off the top 3 targets
Consider which method would best match your target audience and purpose
Determine your budget
Calculate the expected ROI
- include time tables
Circle the launch date on a calendar
- Work backwards with all the necessary tasks / activities to ensure launch date
Consider contacting a professional to assist you with your campaign.
- A good consultant will save you time & money which allows their fee to be paid with the savings they bring you.

Fidelity

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