Restaurant Marketing Ideas are only the Beginning

What is Advertising?

"Advertising = Salesmanship in Print"

Check your advertising for these elements.
Technology allows any small business to purchase a quality high-speed printer to create direct mail cards or fliers.
Caution: Each of your customers is bombarded with advertising both online and offline. Consider whether yours is getting lost in the shuffle.
Connect with people. Stand out. Do not be bland. Be memorable, be unbelievable, fix a problem.

Offer "salesmanship in print" when you advertise.

Salesmanship = Practice of investigating and satisfying customer needs through a process that is efficient, fair, sincere, mutually beneficial, and aimed at long-term productive relationship.

Every Ad - *needs to P E R S U A D E*
Every Ad - needs these elements to pursuade:
	1. Solve a Problem
	or - Fill a Need
	2. Make a Promise
	3. “Proof” of promise
	4. Proposition
	5. A Call to Action

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